缶チューハイでアジア開拓 訪日客の帰国後需要に的

缶チューハイでアジア開拓 訪日客の帰国後需要に的

増え続けるアジアからの訪日客の間で、缶チューハイが人気を集めている。これを受け、サントリーホールディングスやアサヒグループホールディングスなど酒類大手が、缶チューハイでアジア市場の開拓に動き出した。
日本滞在中になじんだ缶チューハイを、帰国後も楽しみたいというアジアの消費者の思いに応えようというものだ。缶チューハイは風味の多さや飲みやすさが受けており、酒類大手各社は主力商品の投入などで、今後大きな成長が見込まれるアジア市場の缶チューハイ需要の取り込みを目指す。

Source: New feed

2 thoughts on “缶チューハイでアジア開拓 訪日客の帰国後需要に的

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