味の素 ミャンマーで調味料「味の素」生産工場完成
味の素(本社:東京都中央区)の関係会社、ミャンマー味の素食品社(本社:ヤンゴン管区ティラワ経済特区内、以下、MAF社)は、1000万米㌦(約11億円)を投じ、うま味調味料「味の素(R)」の生産(包装)工場を建設、８月から本格稼働し、ミャンマー国内向けに販売を開始した。９月19日に現地で竣工式を執り行う予定。
８月からヤンゴンで50㌘品、250㌘品、500㌘品の３品種を販売。今後販売エリアをマンダレーなどにも順次拡大し、将来的にミャンマー全土での展開を図る。
今回の現地生産(包装)開始に合わせてマーケティング活動を強化し、ミャンマーにおける事業拡大を加速する。
Source: New feed
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